Welcome to the spring edition of Aesthetic Medical Practitioner. In this issue we have a fascinating article on the economic advantages of ‘looking good’ and being perceived as ‘attractive’ or ‘beautiful’.

While this may not sit well with modern attitudes that individuals, and in particular females, should be valued for more than just their looks, the reality is that attractiveness does have an effect on career earning potential as well as happiness. And it’s backed by research. ‘Pulchronomics’ is the study of the financial and career advantages of ‘looking good’, so turn to page 34 to read this article and judge for yourself.

Australian women have been in the headlines over the last few months for a very different reason – their sporting talent and success. On page 128 we have an article that showcases the elite Aussie female sports stars who have taken the world by storm and ‘done our nation proud’ with their achievements.

We also have a wrap of the NSW Government response to the ‘Cosmetic Complaints’ Inquiry, which was held in February. Turn to page 28 to read its response to the16 recommendations contained in the report of the NSW Parliamentary Health Care Complaints Committee Inquiry into ‘Cosmetic health service complaints in NSW’.

Plus, in our Best Practice section from page 50, we bring you articles on: achieving teamwork in your practice by avoiding five natural pitfalls; the importance of providing an effective training program for your reception person; and how to set up your own YouTube channel.

A recent study published in the Journal of Medical Practice Management analysed 35,000 online reviews of medical practices. It revealed 96% of complaints found fault with the customer service – not the quality of care, so our story on page 56 on the reasons patient satisfaction surveys are so valuable in your practice is very pertinent.

With the upcoming months usually the busiest of the year, from page 80 we bring you all the latest devices and treatments available for your patients. I trust you will enjoy reading this issue and take advantage of the beautiful spring weather just around the corner.

Michelle Kearney
Editor in Chief