I have been in the cosmetic surgery field for 20 years. Marketing used to be frustrating and difficult because nobody understood the unique features of our marketplace or our patients. The development of Cosmetic Surgery Magazine in 1998 initiated a revolution in providing information to prospective patients and sophisticated marketing advice to physicians. There is no doubt that the market leader is Bella Media; they have developed comprehensive programs to meet the needs of both patients and physicians. My success is linked to their success. I cannot recommend them highly enough.