Our Expert Team
Michelle Kearney
Michelle Kearney

Founder and Managing Director

Bill Dunk
Bill Dunk


Michelle Kearney is the Editor-in-Chief of CosBeauty Magazine (CBM) and Aesthetic Medical Practitioner (AMP) and is the Managing Director of Bella Media. She is a pharmacist (University of Sydney) with over 15 years of retail and hospital experience, and also an exercise physiologist (University of NSW). Michelle wrote freelance articles for various publications before launching CBM in 1998. She writes brochures and website copy for many plastic and cosmetic surgeons and is skilled in demystifying scientific jargon for the lay person. She gave evidence at the Australian Government Inquiry into Cosmetic Surgery in 1999 and regularly presents at local and international conferences on public relations and marketing.

Michelle’s expertise in the cosmetic surgery arena is extensive and she has a comprehensive knowledge of the intricacies of the industry. She has developed strong relationships with all the key players in this field and is acknowledged as an expert in medical PR and marketing. Michelle will put in place a solid marketing plan to maximise your clinic’s profile and positioning in the marketplace.

Bill Dunk has been a part of the Bella Team for over 10 years and brings over 25 years of experience in design and IT businesses before that. In this time, he has worked on a diverse range of projects including business marketing and branding, ISO 9000 accreditation, web site design and implementation, and Conference and Exhibition design and management.

Bill works closely with the team and company’s clients to develop integrated marketing strategies that exceed expectations. As COO, Bill oversees the production of all custom and magazine publishing, and manages a wide range of bespoke projects, encompassing both digital and print media.

Bill also heads up Bella Media’s digital team, and draws on his experience and expertise in the digital space to develop and implement effective marketing strategies, social networking strategies and develop functional, feature-rich websites for a wide range of clients in the beauty and cosmetic industries.

Magazine Publishing

Content Creation

Website Design

Marketing & PR