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Cosmetic Surgery Magazine - AU | Overview |
Australian Cosmetic Surgery Magazine (ACSM) is the authoritative information
source about the cosmetic medicine industry and related products in
Australia. Each issue contains information about individual procedures
written by experts in the field, plus doctor interviews, technology updates,
and the latest health and beauty news.
ACSM is a quarterly publication, available nationally in quality, targeted
newsagents and bookstores. It provides a unique opportunity to reach this
niche market as it is considered essential reading for everyone in the
industry.
In addition to retail and subscription sales, we also send copies to every
cosmetic and plastic surgeon, selected cosmetic dentists and dermatologists,
plus 3000 beauty therapists free of charge. We also distribute over 4000
complimentary copies at Beauty Expos in each capital city.
Readership is currently estimated at over 150,000 and is continuing to grow
exponentially. In addition, ACSM is being actively promoted in our ongoing
radio and bookstore campaigns, and in magazine publications such as New Idea
and Studio.
Cosmetic Surgery Magazine - AU | Subscribe
Cosmetic Surgery Magazine - AU | Advertising |
| Issue |
Advertising deadline |
Material deadline |
| 40 May-Jul Winter |
7th Mar 2008 |
14th Mar 2008 |
| 41 Aug-Oct Spring |
8th Jun 2008 |
15th Jun 2008 |
| 42 Nov-Jan Summer |
7th Sept 2008 |
14th Sept 2008 |
| 43 Feb-Apr Autumn |
7th Dec 2008 |
14th Dec 2008 |
Cosmetic Surgery Magazine - AU | The Reader |
Australian Cosmetic Surgery Magazine (ACSM) is primarily targeted towards women aged 18 to 55. It also caters for men's interests, by dedicating an annual Body Maintenance for Men's edition.
| Our Readers Want |
| To look their best and are very conscious of their appearance. |
| Relevant factual information to help make informed decisions. |
| Accessible medical care that is relevant to their lifestyle. |
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| Reader Statistics |
| 63% of ACSM readers work in white collar careers. |
| 89% of readers work either full-time or part-time. |
| 88% of readers spend up to 3 hours reading time each Issue. |
| 82% of readers lend magazines to family and friends. |
| 72% of readers keep ACSM as an information resource, reader attitude & purchasing power |
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| Research from recent reader focus groups shows: |
| 52% of ACSM readers purchase cosmetics every 3-6 months, 32% purchase cosmetics monthly. |
| 56% purchase skin care products every 3-6 months, 34% of ACSM readers purchase skin care every month. |
| 92% visit a hairdresser every 3-6 months, 64% monthly and 8% weekly. |
| 62% visit a beauty salon every 3-6 months, 22% monthly. |
| 68% purchase vitamins every 1-6 months. |
| 28% purchase books every month, whilst 21% purchase books weekly. ACSM readers love to read! |
| 38% purchase fragrance every 3-6 months and 36% purchase fragrances yearly. |
| 72% wanted more before and after photos. |
| Over 70% requested more information about beauty products, tips and articles. ACSM readers crave beauty information! |
| 72% of ACSM readers had undergone some non-surgical facial rejuvenation procedure in the last 12 months. |
| 42% had already undergone cosmetic surgery or a cosmetic medicine procedure. |
Cosmetic Surgery Magazine - AU | Online Version |
Cosmetic Surgery Magazine - AU | Archives
| Issue 39 |
 |
Total Body - Top to Toe Guide
The Wrinkle Report
The Obesity Epidemic
10 Myths about breast implants busted
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| Issue 38 |
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Anti-ageing Special
Colour Yourself Healthy
50 Ways to Lose Your Wrinkles
Breast Augmentation
• Implant Developments
• Faster Recovery Times
• Options and Choices
Fractional Laser - Why Everyone Wants It
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| Issue 37 |
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Breast Special
Augmentations • Reductions • Lifts • Choices
Breast Cancer Report
Beauty Unmasked
The Obscene History of Birth Control
Safe Surgery Checklist
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| Issue 36 |
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Annual Men's Guide
Varicose Veins - Latest Treatments
Surgery of Psyche
Safety First
Plastic Surgery through the Ages
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| Issue 35 |
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Shape Up For Surgery
Rules of Attraction – What Defines Beauty?
Breast Augmentation Choices
Exclusive book extract – “Living With Your Looks”
Special Feature – Total Body
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| Issue 34 |
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Eyelash Transplants
What’s Your WHR?
Tooth Whitening Feature
Anti-ageing – Antioxidants, Wrinkle Treatments, Guide to fillers, Understanding Ageing
Summer Beauty Special
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| Issue 33 |
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Smile Makeover Feature
Your Best Skin Ever
Science Behind the Search For Perfection
Médicins Sans Frontièrs – Doctors for Doctors Day
Breast Special – Inverted Nipples, Reduction, Lift
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| Issue 32 |
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What’s Your Skin Type?
Procedures to Have During Winter Months
Breast Surgery Options
Annual Men’s Guide
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| Issue 31 |
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Total Body Guide
Do beautiful people get a better deal?
Is spot fat reduction finally possible?
Global Trends in Cosmetic Surgery
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| Issue 30 |
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The Obesity Epidemic
Nose Surgery: Functional & Cosmetic
Wrinkle Treatments – Injectables – Nonsurgical Lifting – Latest Products
Summer Beauty Special |
| Issue 29 |
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Latest facial thread lifting techniques
Breast Cancer Report
Breast enhancement explained
Anti-Ageing Special |
| Issue 28 |
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Skin Deep
AAD 2005 Report
ACCS Conference Report
Let's hear it for the Boys |
| Issue 27 |
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Defining Beauty
Growing old in the youth culture
The latest in fat removal
The Wrinkle Report |
| Issue 26 |
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Light therapy for Acne
Silicone implants: USA update
Global trends in cosmetic medicine
Special Breast Report |
| Issue 25 |
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Total body procedure overview
New options for reshaping your nose
The changing face of cosmetic surgery
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| Issue 24 |
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The FACE REPORT
Body lift after massive weight loss
Finally an answer to cellulite |
| Issue 23 |
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Plastic surgery miracles
15 top male cosmetic procedures explained
Annual men's guide |
| Issue 22 |
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Skin cancer Fact file
IPL is Light therapy the final frontier? |
| Issue 21 |
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Breast Cancer report:
Fact file
Self examination
Reconstruction
Take the worry out of wrinkle treatments
IPL explained |
| Issue 20 |
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5th Anniversary Edition
5 years in the life of your body
Female hair loss
Non-surgical rejuvenation overview
Cosmetic tattooing |
| Issue 19 |
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Annual Men's Guide Special Flip Edition
Fight cellulite
Medical advertising explained
Light therapy
Skin rejuvenation options |
| Issue 18 |
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Summer - Sun safety hints, bikini body, breast enhancement, liposuction
SPF- UVA/UVB, What does it mean?
Holistic approach - Get your body & mind in shape
What's new - Non surgical Russian facelift |
| Issue 17 |
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The Wrinkle Report: Non-surgical guide to younger looking skin
Make Mine a Combo: Combining procedures to maximise results
Anti-Ageing Treatments: Live longer, Stay healthy, Look good |
| Issue 16 |
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About Face: Complete guide to facial procedures
Breast Implants: Silicone approval, Safety review, Questions answered
Nose Surgery: Cut-out section to keep |
| Issue 15 |
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What a Difference the Day Makes: Competition Make-over Winner
Treat Sun damage & Wrinkles with New Light Technology
Eyelid Surgery: Cut-out section to keep
Annual Men's Guide Flip Edition |
| Issue 14 |
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Top-to-toe: Procedure guide
Defining Beauty: Does beauty attract success?
Breast Surgery Explained: Cut-out section to keep |
| Issue 13 |
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Liposuction Explained: Cut-out section to keep
"My Baby Took My Body": Changes after pregnancy
Scared to Take the Big Step?: Start small |
| Issue 12 |
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The Safety Issue
Treating sun-damage
Creating body balance through fat removal
Teeth-Dental Implants |
| Issue 11 |
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How to Achieve Kissable Lips
Breasts: Augmentation, reduction & lift
Antioxidants for Anti-Ageing
Skin Peels: Freshen your skin
Start a Fitness Program |
| Issue 10 |
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What Every Women Needs to Know About: Breast Cancer
Face Forward: Imaging, Laser, Face Lifts, Wrinkle Fillers
Checklist for Patients: Questions you should ask before surgery |
| Issue 9 |
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Real Age: Are you as young as you think you are?
Total Body Overhaul
Scars: How to reduce their appearance
Cosmetic Surgery in the 3rd Millennium |
| Issue 8 |
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Breasts: Implant Update
Liposuction Patient Diary
Firmative Action: Minimise Wrinkles
Cosmetic Dentistry
About Face: Complete Guide to Facial Procedures |
| Issue 7 |
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Minimise Wrinkles & Sun Damage
Breast Implants: The Options
Fat Removal: Reshape Your Body
Cosmetic Dentistry: Have the SMILE you want |
| Issue 6 |
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Implants: Face & Body, Complete Guide
Cosmetic Dentistry:Options to Improve Your Smile
Facial Rejuvenation: Facelifts, Lasers & Skin Treatments |
| Issue 5 |
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40 page special on Anti-Aging
Youth is wasted on the young: is cosmetic surgery an option for
maintaining self-esteem as we age?
Beauty IS only skin deep: common aging skin problems |
| Issue 4 |
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Breasts: augmentation and reduction
Liposculpture: remove fat permanently
Facelifts: what you should know
Big Fat Lies: common myths about cosmetic surgery |
| Issue 3 |
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Breasts: the key questions
Computer imaging: how to choose your own nose
Eye-lid surgery: a step-by-step-guide
Skin care: latest developments
Laser surgery: realistic expectations
Microdermabrasion: a new treatment for acne
Cosmetic dentistry: new crowns and modern implants |
| Issue 2 |
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Laser therapy:how to minimise wrinkles and sun damage
Breasts: step-by-step guide to augmentation
Hair transplants: the key questions answered
Varicose veins: the latest treatments
Liposculpture: how to remove fat permanently
Body hair removal: new techniques
Glycolic acids: high tech skin care
Cosmetic dentistry: how to have the smile you was |
| Issue 1 |
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Breasts: reshaping, facts and myths
Liposculpture: design your own bodyshape
Facial lines: all the new technologies explained
Nose re-shaping: see the result before you decide
Lasik surgery: restore your eyesight
Hair transplants: surgery gives the natural look
Cosmetic dentistry: It's never too late
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Cosmetic Surgery Magazine - Issue 40 | Letter From the Editor
Michelle Kearney
Editor-In-Chief
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Ten years on and I am still impressed with the way the field of cosmetic enhancement constantly re-invents itself in line with advances in technology. Over the last decade the major changes have been mainly centred on new devices and products. For example, in our early issues in 1998, the debate was raging over whether carbon dioxide or erbium laser was better employed for facial skin resurfacing. This year our pages are filled with impressive new devices for resurfacing the skin with no ablation and virtually no down time or discomfort.
Trends have changed as well. More and younger patients are lining up for less invasive procedures with minimal recovery time, to improve their appearance. In 1998 in the United States, the top five minimally invasive procedures were: Retin A (106,862), chemical peels (66,002), laser skin resurfacing (55,623), collagen injections (45,851) and forehead lifts (36,777). Last year they were: Botox (4,600,000), hyaluronic acid treatments (1,051,000), chemical peels (1,025,000), laser hair removal (906,000) and microdermabrasion (897,000).
These figures take a while to sink in, but two new products since 1998, botulinum toxin and hyaluronic acid injections, accounted for a whopping 5,651,000 procedures last year alone. Overall, there has been a 750 percent increase in non-invasive procedures over the last 10 years.
There is no denying that cosmetic enhancement has been embraced by the masses and is now considered mainstream. What once raised eyebrows and gave gossip columnists fodder is now considered routine as people are becoming more accepting.
On the surgical front, technical advances and refined techniques have broadened the choices of treatments that also deliver better outcomes. This issue includes several features on innovations that range from improved breast reconstruction for cancer patients to the spiral buttock and thigh lift.
As well as all our usual features, in this special issue you can look over some articles from the last 10 years of ACSM. You can also read about my philosophy and passion for providing prospective patients with an authoritative resource and research tool.
As part of our 10-year anniversary celebration we are giving readers over $100,000 in gifts. Turn to page 206 to see how you can receive some of this booty. We are also running a special subscription offer – pay for one year and receive another year free. Turn to page 259 to take advantage of this, or log on to cosmeticsurgerymagazine.com.au
Lastly, a big thank you to all those readers who filled in the survey from last issue. We are thrilled to receive so many responses and will provide a detailed report in the next issue.
Michelle Kearney
Editor-in-Chief
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