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Bella Beauty Magazine - AU | Letter From the Editor
Michelle Kearney
Editor-In-Chief
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Issue 11
Editors letter
The global economic downturn continues to dominate the news headlines, but it seems that when times are tough we’re still willing to spend money on making ourselves feel good and look better. Research shows that in periods of recession people still spend up big on beauty. In fact, there’s even something called the Lipstick Barometer: as an economic downturn kicks in, consumers move away from big ticket purchases such as new cars or holidays towards less expensive items such as lipstick as a morale booster.
Times of financial hardship don’t have to be all doom and gloom. Now can be the perfect time to take your business to the next level. With the advent of the ‘Recessionista’ (the discerning shopper who knows how to stretch her beauty buck), only the strongest brands which can really prove their worth will earn their place in our beauty cabinets – so offering your clients exceptional service and products in this tougher economic climate is even more crucial. To get you started, we’ve got loads of advice for you on how to survive – and thrive – in the downturn (p107).
In an increasingly competitive job market, more and more people are looking to cosmetic treatments and procedures to project an image of confidence, youth and vitality. With this in mind, our feature on wrinkle treatments (p68) will help you navigate through the myriad of wrinkle treatments on the market. (We also investigate what causes these pesky little lines in the first place!)
With the rise in the number of people advocating economic and environmental sustainability, we’ve made it our mission to track down some of the best home-grown (p54) and organic (p88) beauty products available. We also take you to the forefront of this season’s makeup (p38) and fashion trends (p40), as well as showcasing the latest hair products to turn tired tresses into lustrous locks (p114). Men aren’t forgotten either – we give a rundown on the basics of good grooming and the best products that combine beauty with brawn (p50).
And just for a little decadence, we take a look at the new era of bathing (p94). This luxurious ritual is set to make a revival – a beautifully scented bubble bath offers perfect pampering for any budget. Look out for more budget-savvy ideas and products – as well as our pick of favourite beauty blowouts – in next issue’s Splurge vs Steal feature. I’ve already started writing my wish list!
Michelle Kearney
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